Bárbara del Castillo

Senior Consultant Associate in Communication

She is a public relations and communication expert; she develops, implements and evaluates communication and promotion strategies aimed at informing customers, employees and the general public of the initiatives and policies of companies, administrations or organizations.

She specializes in designing and implementing media and territorial public policy strategies dedicated to humanizing the environment through the construction of successful social campaigns that go beyond linking social desirability with the public image and brand, as well as raising awareness of the effects that this communication process will have long-term population.

She has held positions in the legislative field, as a communication advisor in Low Chamber; in the public administration he served as head of the dissemination and campaign creation areas of the Mexican Federal Government; likewise, positions in mayor’s offices both in Mexico City and in the State of Veracruz; she has collaborated in TV Azteca and ADN 40, special projects and documentaries.

She has a degree in Law specializing in Government Communication, media debate and public power. He also studied in Legislative Techniques, Legal Argumentation and Constitutional Interpretation by the Universidad Iberoamericana and Political Communication by UNAM.

He joined to CG&A, Legal y Asuntos Públicos team in February 2020, in Associate Consultant in Communication in February 2020.

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