Bachelor’s degree and Master’s in Design Processes from UPAEP. She is the CEO and founder of Kreaz Diseño, an agency specializing in corporate identity and strategic branding. Her work blends creative vision, conceptual structure, and a deep understanding of brand positioning.

Esmeralda has served as a speaker and workshop leader at professional development events in Puebla and Tlaxcala, where she shares her insights on design as a powerful tool for market positioning, brand differentiation, and audience connection. She is also a founding member and current Secretary of the General Council of AMEXME Tlaxcala Chapter, a national organization dedicated to promoting female business leadership in Mexico.