Healthcare professional with a Master’s degree in Health Technology Assessment from the University of Glasgow and over 10 years of experience in the pharmaceutical industry, combining both public and private sector perspectives. Former advisor to Mexico’s health technology assessment agency (CSG) and has held various local and regional roles in Health Economics, Market Access, Pricing, and Marketing at international pharmaceutical companies. This diverse experience provides a strategic and comprehensive view of the healthcare ecosystem, with proven expertise in developing market access strategies, optimizing reimbursement processes, and leading cross-functional teams.